The Ultimate Christmas Marketing Playbook - Volume 1 - Hospitality
Volume One: The Festive Calendar
Plan a busier, better-organised festive season with this practical 48-page marketing guide, created specifically for independent pubs, restaurants, hotels and hospitality venues.
Volume One: The Festive Calendar gives you a clear month-by-month roadmap, taking you from your first September planning meeting through October promotion, November bookings, December delivery and into a strong January.
Instead of simply telling you to “post more”, this playbook shows you what to promote, when to promote it and how to make customers picture themselves celebrating at your venue.
Inside, you’ll discover how to:
Set clear goals for your festive season
Build a Christmas campaign around your most valuable offers
Plan your marketing from September to December
Promote party nights, festive dining, events and gift vouchers
Create engaging social media and email content
Build excitement without making every post feel like an advert
Fill remaining availability with genuine urgency
Capture content and encourage customer reviews
Turn festive visitors into returning January customers
Avoid common Christmas marketing mistakes
You’ll also find practical checklists, quick wins, expert tips, real-life examples and simple five-day action plans to help you make steady progress—even while running a busy venue.
Use It on Its Own or as Part of the Complete Collection
This is Volume One of The Ultimate Christmas Marketing Playbook, a four-part collection designed to take hospitality businesses from their earliest plans to a fully marketed festive season.
Each volume works as a complete, practical resource in its own right, so you can choose the guide that best matches the support you need. Used together, all four volumes create one comprehensive Christmas marketing system:
Volume One – The Festive Calendar: Your month-by-month marketing roadmap
Volume Two – The Planner: Goals, campaign calendars, planners and KPI tracking
Volume Three – The Marketing Skills: Practical guidance on content, advertising, PR, email, vouchers and loyalty
Volume Four – The Toolkit: Ready-to-use ideas, templates, prompts and checklists
Start with this playbook for the strategy and timeline, then add the companion volumes whenever you want more planning support, practical marketing guidance or ready-made resources.
Perfect for:
Independent pubs and bars
Restaurants and cafés
Hotels, inns and accommodation providers
Hospitality venue owners and managers
In-house marketing teams
Format: Downloadable PDF Length: 48 pages Edition: 2026 Volume: One of four
Please note: This is a digital product. No physical item will be supplied.
Start planning earlier, market with purpose and give more people a reason to celebrate Christmas with you.
