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How to prepare your small business for a well-earned Christmas break (without taking your to-do list with you). It's the most wonderful time of the year. Or, if you're a small business owner, it's the time of year when you're trying to finish approximately 47 jobs, answer every email you've ever received, plan for January and somehow remember to buy your mum a Christmas present. Sound familiar? For most people, December means Christmas parties, festive films, family time and

Hi, I’m Georgia, the newest member of the Gadd Marketing team. If you’d asked me a few years ago what I’d be doing now, I’m not sure I would have had an answer. My career journey hasn’t exactly been a straight line, but looking back, all of the twists and turns have helped me figure out what I actually enjoy and, more importantly, what I don’t! School and I never really saw eye to eye, so when it came to deciding what to do next, I decided to spread my wings a little and go t

How growing up around entrepreneurship shaped the way we approach marketing, client relationships and small businesses at GADD. People often ask us why we're so passionate about supporting small businesses. The answer actually starts long before either of us joined GADD. For both of us, business wasn't something we discovered later in life. It was something we grew up around. Georgie's mum took over the family financial advice business at just 23 years old after the heartbrea

Firstly, Happy International Women’s Day! Today is about celebrating women everywhere… their achievements, their resilience, their leadership and the incredible impact they make every single day, often quietly behind the scenes. International Women’s Day isn’t just a date in the calendar. It’s a reminder of progress, of opportunity, and of the importance of continuing to support, champion, and uplift women across every industry and community. At GADD Marketing, this day feels

Social media is still our absolute love. We live for it, we obsess over it, and yes, we still get a little thrill when your posts do well. That’s because we don’t just post and pray, we manage your social organically, crafting content, engaging your audience, and making sure your brand actually shines online. Why we’re excited (and why you should be too) Because here’s the truth: even brilliant social campaigns deserve a little extra oomph. And that oomph means: More people a

Marketing is all around Name me your favourite adverts. Catchy, memorable and sticks in the mind. My all time favourite catchy advertisement is from 2017 (yes that is eight years ago), it is probably not one that you can think of. It is from Weetabix, centred around the childhood story of Jack and the Beanstalk with the tune “Fee Fi Fo Fix, I’ve just had my Weetabix”, if you would like to watch it you can watch it here: https://www.youtube.com/watch?v=11z_kZkCR34 . The fact

Hi, I'm Georgie! I’ve always believed that life has a funny way of bringing you exactly where you’re meant to be, even if it takes a few detours along the way. I was practically raised in the saddle. The first time I sat on a horse I was just two years old, and, truth be told, I’ve barely stepped off since. My childhood was spent splashing around in water troughs, playing chase me Charlie barefoot in my horses paddocks, and spending summer evenings playing on wrapped bales.

At Gadd Marketing, we’re constantly on the lookout for clever, creative campaigns, the ones that stop us in our scroll and make us say “Oooh, that’s good!!”. Because in a world where we’re bombarded by content, it takes something special to stand out. Recently, a campaign from the NHS caught our attention and not in the way you'd expect. Known for their typically straight-talking, no-frills communication style, the NHS surprised everyone by jumping on the announcement of Har