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What Our Mums Taught Us About Business

How growing up around entrepreneurship shaped the way we approach marketing, client relationships and small businesses at GADD.


People often ask us why we're so passionate about supporting small businesses.

The answer actually starts long before either of us joined GADD.

For both of us, business wasn't something we discovered later in life. It was something we grew up around.

Georgie's mum took over the family financial advice business at just 23 years old after the heartbreaking loss of her dad. At an age when most people are only just beginning their careers, she suddenly found herself responsible for leading a business, looking after loyal clients and continuing a family legacy built on trust.

Flo grew up watching her mum build and run a successful cable accessory distribution business for over 20 years, learning first-hand that consistency, reliability and looking after your customers are what build a successful business.

As children, we didn't realise we were learning some of the most valuable business lessons we'd ever carry with us.

We listened to conversations around the dinner table about customers, deadlines, opportunities and challenges. We saw the early mornings, the late nights and the sacrifices that come with running your own business.

But more importantly, we saw the relationships.

We learnt that clients aren't just names on a spreadsheet.

They're people.

People who trust you with something they've worked incredibly hard to build.

People who pick up the phone because they know you'll look after them.

People who recommend you because of the relationship you've built, not because of the cheapest quote.

Those lessons have stayed with us throughout our careers and are a huge part of why we feel so at home at GADD Marketing.


More Than Just Marketing

When Mieke founded GADD, she built a Warwickshire marketing agency around the same values we'd grown up witnessing: honesty, relationships and genuinely caring about the businesses we work with.

That's why joining GADD felt so natural.

Today, when we work with a client, we don't see another social media account to manage or another website to launch.

We see someone's livelihood.

Someone who's poured their evenings, weekends and savings into building something they're proud of.

Whether we're creating social media content, designing a new website, capturing photography, filming content, planning an email campaign or building a long-term marketing strategy, we never forget there's a person behind the business.

We know how exciting a new enquiry can feel because we've celebrated those moments growing up.

We know how much a recommendation means because we've watched businesses grow through trust and word of mouth.

And we know that behind every business is someone who's taken a leap of faith.

That's why we don't believe in treating clients like account numbers.

We become an extension of their team.

We celebrate the wins.

We help navigate the quieter months.

We genuinely care.


Inspired Every Day

We're also incredibly lucky to work alongside another inspiring businesswoman.

Mieke founded GADD several years before either of us joined the team, and in January she welcomed her beautiful daughter, Willow, into the world.

Watching her continue to grow a successful agency while embracing motherhood has reminded us that running a business doesn't stop when life changes.

It isn't always glamorous.

There are long days, difficult decisions and moments where you're pulled in a hundred different directions.

But my goodness, is it worth it.

Seeing Mieke balance business and motherhood has only strengthened our admiration for the people we work with every day.

Because behind every logo is a person.

Behind every business is a family.

Behind every enquiry is someone's ambition.

And behind every success story are countless hours that nobody else sees.

Why It Matters

As a small business marketing agency, we know marketing isn't just about beautiful Instagram feeds or eye-catching websites.

It's about helping good businesses grow.

It's about telling authentic stories.

It's about building trust.

It's about creating relationships that last.

Whether we're working with a village pub, a construction company, an equestrian brand, a fitness business or a family-run retailer, our approach is always the same.

People first.

Marketing second.

Because if you truly understand the people behind the business, the marketing becomes so much more meaningful.

Looking Back...

Looking back, our mums probably didn't realise they were teaching us these lessons.

They weren't just running businesses.

They were teaching us resilience.

Showing us courage.

Demonstrating kindness.

And proving that success is built on relationships, not transactions.

Those are the values we grew up with.

They're the values Mieke built GADD upon.

And they're the values we'll continue to bring to every client we have the privilege of working with.

Because at the end of the day, business has never been about numbers to us.

It's always been about people.



Looking for a Marketing Agency That Gets It?

At GADD Marketing, we help small businesses, hospitality venues, rural brands, equestrian businesses and lifestyle companies grow through social media management, content creation, website design, email marketing, photography, videography and tailored marketing strategies.

If you're looking for a marketing agency in Warwickshire that will genuinely become an extension of your team, we'd love to have a chat.

After all, great marketing starts with great relationships.


📞 Phone: 07540 770597


 
 
 

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