Mieke Gadd

Marketing is all around Name me your favourite adverts. Catchy, memorable and sticks in the mind. My all time favourite catchy advertisement is from 2017 (yes that is eight years ago), it is probably not one that you can think of. It is from Weetabix, centred around the childhood story of Jack and the Beanstalk with the tune “Fee Fi Fo Fix, I’ve just had my Weetabix”, if you would like to watch it you can watch it here: https://www.youtube.com/watch?v=11z_kZkCR34 . The fact that I have...

Hi, I'm Georgie! I’ve always believed that life has a funny way of bringing you exactly where you’re meant to be, even if it takes a few detours along the way. I was practically raised in the saddle. The first time I sat on a horse I was just two years old, and, truth be told, I’ve barely stepped off since. My childhood was spent splashing around in water troughs, playing chase me Charlie barefoot in my horses paddocks, and spending summer evenings playing on wrapped bales. Looking back, I...

At Gadd Marketing, we’re constantly on the lookout for clever, creative campaigns, the ones that stop us in our scroll and make us say “Oooh, that’s good!!”. Because in a world where we’re bombarded by content, it takes something special to stand out. Recently, a campaign from the NHS caught our attention and not in the way you'd expect. Known for their typically straight-talking, no-frills communication style, the NHS surprised everyone by jumping on the announcement of Harry Styles' new...