The Ultimate Christmas Marketing Playbook - Volume 2 - Hospitality
Volume Two: The Christmas Marketing Planner
Turn your festive ideas into an organised, measurable plan with this practical workbook, created specifically for independent pubs, restaurants, hotels and hospitality venues.
Volume Two: The Christmas Marketing Planner gives you the printable planning pages you need to map out your entire festive season, from early preparation and campaign launches to December delivery and January customer retention.
Designed to be written on, photocopied and kept close throughout the season, this workbook helps you replace vague intentions with clear goals, deadlines and actions your whole team can follow.
Inside, you’ll find:
A Christmas marketing foundations worksheet
Space to define your biggest opportunities and challenges
Revenue, booking and gift-voucher goal setting
A month-by-month campaign calendar
A weekly content planner
A festive offer and event planner
A photography content-day planner
An email campaign planner
A KPI tracker comparing targets with actual results
A one-page seasonal action planner covering August to January
Use it to identify your most profitable opportunities, plan what needs to happen each month and measure which parts of your marketing genuinely delivered results.
Use It on Its Own or as Part of the Complete Collection
This is Volume Two of The Ultimate Christmas Marketing Playbook, a four-part collection designed to take hospitality businesses from their earliest ideas to a fully marketed festive season and beyond.
Each volume works as a complete, practical resource in its own right. Use this planner independently to organise your festive campaigns, or combine it with the other three volumes to create one comprehensive Christmas marketing system:
Volume One – The Festive Calendar: Your month-by-month marketing roadmap
Volume Two – The Christmas Marketing Planner: Your goals, calendars, planners and KPI tracker
Volume Three – The Marketing Skills: Practical guidance on content, advertising, PR, email, vouchers and loyalty
Volume Four – The Toolkit: Ready-to-use ideas, templates, prompts and checklists
Volume One provides the strategy, while this workbook gives you the space to personalise that strategy for your venue. Add Volumes Three and Four when you need practical skills and ready-made campaign resources.
Perfect for:
Independent pubs and bars
Restaurants and cafés
Hotels, inns and accommodation providers
Hospitality venue owners and managers
In-house marketing teams
Anyone who wants a clear, visible festive marketing plan
Format: Downloadable PDF workbook Length: 12 pages Edition: 2026 Volume: Two of four
Please note: This is a digital product. No physical item will be supplied.
Print it, fill it in and turn your Christmas marketing plans into focused action.
