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Our history

GADD Started with a feeling

a feeling that marketing could be done better, more honestly, more creatively…​

GADD Marketing was founded in 2020, during a time when everything felt uncertain, but also full of opportunity.

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What started as a one-woman business, built during furlough by Mieke Gadd, quickly grew into something much bigger. With a background in sales, sport and business, Mieke had always been driven, but it was during this period that her passion for marketing truly came to life.

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From the very beginning, GADD was built on energy, determination and a genuine desire to help businesses grow. Early projects came through relationships, word of mouth and a willingness to say yes, figure things out and make it work. That mindset has never left.

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As the business grew, so did the vision.

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What began as freelance support evolved into a full-service marketing agency, working with brands across the countryside, hospitality, equestrian and lifestyle sectors. The focus was never just on posting content, but on understanding businesses properly. Their goals, their challenges and what actually drives results.

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Over time, the team expanded, bringing together a group of like-minded, creative and driven women who understand the industries we work in, because we are part of them. From early mornings at the yard to long days on content shoots, the GADD team brings real-life experience into everything we do.

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There have been busy seasons, big milestones and plenty of moments where things felt slightly chaotic, but that is part of the journey. GADD has always been about figuring things out, staying adaptable and continuing to move forward.

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Today, GADD Marketing has grown into a trusted partner for a wide range of brands, helping them build their presence, strengthen their messaging and connect with their audience in a way that feels authentic.

And while the business continues to evolve, one thing remains the same:

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We are still driven by the same passion, the same work ethic and the same belief that good marketing is built on understanding, creativity and genuine relationships.

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This is just the beginning.

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