It’s February. Cue the flood of roses, red balloons, heart emojis and ‘his & hers’ offers. Let’s be honest… does anyone else quietly dread the seasonal holidays, particularly Valentine’s Day? Whether you’re a small business owner, a social media manager or just trying to get your head around your marketing plan, seasonal holidays can feel more obligation  than opportunity . You’re bombarded with clichés, competitors are throwing out pink graphics left, right and centre and you’re sat there...

At Gadd Marketing, we’re constantly on the lookout for clever, creative campaigns, the ones that stop us in our scroll and make us say “Oooh, that’s  good!!”. Because in a world where we’re bombarded by content, it takes something special to stand out. Recently, a campaign from the NHS caught our attention and not in the way you'd expect. Known for their typically straight-talking, no-frills communication style, the NHS surprised everyone by jumping on the announcement of Harry Styles' new...

Hi there, I’m Kate! You might not have seen me on GADD’s social media posts, but I’ve been part of the GADD team (or should I say...